Since 1987 MJH Group has been helping customers build their dream home. From humble beginnings in Newcastle, New South Wales, MJH Group has grown into the largest homebuilder in New South Wales and harbours ambitions to be in the top five homebuilders in Australia.
Brett Wilson, chief information officer, says over the next five years the organisation has its sights set on providing customers with an unbeatable experience. And while the company already benefits from a robust reputation in New South Wales, it understands there is no room for complacency and that it needs to transform to ensure its future is successful.
Wilson explains the foundations for this success are being laid with an integrated yet flexible information systems platform, Microsoft Dynamics 365, which is being rolled out to serve the business and deliver value for customers. It simultaneously promises the scalability and agility the organisation needs to fulfil its growth and service ambitions.
“We used to live within email and it was really weighing us down. Achieving clarity about the hand off point between teams, engaging with customers and targeting our communications to them or providing comprehensive enterprise-wide vision for senior management proved a significant challenge,” said Wilson.
As a customer focused organisation, it was crucial to get a system that meets customers’ growing expectations of instant communication and rapid service. “The customer is always front and centre for us. This drove our decision to implement Microsoft Dynamics 365 for Sales (CRM) first, to simplify our complex environment, automate manual processes and give our staff a single view of the customer.”
“We recognise the importance of data and are investing in it with a deep data strategy to transform our customer experience. The result we want to achieve is that when clients visit the website, or come into the office or visit a display home over the weekend, we can bring up their data on the screen with the most succinct and relevant view of who they are and our relationship with them.”
“In many respects, that’s been the cornerstone for us, that we’re able to consolidate disparate information into a very clean, crisp, view,” Wilson adds.